The third and last stone to stumble over post-ICO is definitely the cash-shortage risk. It is possible and even recommended to engage in such activities before the official launch of your ICO just as Blockchain.io did by creating a Telegram group of more than 40,000 enthusiasts to date. The second consists of creating channels all over the internet where potential customers (and investors) can learn more about your product and discuss it, either directly with the team or with other followers, thus creating a lively and involved community. The first element can be nourished by attending key events where crypto-fans will be present, such as conferences, forums or meetups, which provide the opportunity to present your project and build relationships with peers and people within your community. Two main factors come into play in achieving this goal: first, an efficient engagement with the Crypto-sphere, followed by a tight-knit userbase. This Phil Knight quote showcases the importance of creating product awareness, which should preferably be done as soon as possible. “You can have the best product in the world, but if nobody knows about it, what good is it?”. They have already delivered an alpha version of Blockchain.io’s platform and started taking input from early ICO investors who have been provided early access to it. Human resource stability at the C-level is also another crucial factor.Īt Blockchain.io, we have the expertise of the team behind Paymium – the first EUR/BTC exchange marketplace in Europe – to lead us. Additionally, the vision and skills of the core team must be strong enough to guide the whole group into accomplishing and overcoming any hardships that may occur during the execution phase. How can they deliver their project on time and as intended? The answer is usually a mix between the state of progress and the level of trust you place in your team.Īt the fundraising stage, the project should already have proven its feasibility with the main features tested, while not being so advanced that the product is still able to spark valuable feedback from investors and potential consumers.
Poor execution or none whatsoever is the major risk entrepreneurs face post-ICO.
Here are our 3 tips to deliver a product or a service successfully post-ICO.Ĭreating Favorable Conditions for Delivery People are so focused on the fundraising side of the phenomenon that they forget to address the most essential matter: what are the key success factors post-ICO? This question should be crucial for every investor or entrepreneur who intends to devote coins & time to a project. According to a recent Boston College study, less than 50% of ICOs are still operational after the first four months following their token sale.
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